Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.
Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.
For the launch of the Weekday party collection, the idea was to create a world where the Weekday girl had been to all the fancy dinners and pre-parties before the entered ours. This would be set in a darker and dirtier place, where you forget what time it is and dance until morning. We shot the campaign on a camcorder to give it a more raw feeling of an after party.
Photographer: Kira Blaker
Stylist: Luisa Cruz
Model: Jewaria
Hair & Make: Lovisa Lunneborg