Klara Kovac

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Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.

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Street Heat

A campaign for Weekday, highlighting the SS24 collection.

Art direction: Klara Kovac
Photographer: Kira Blaker
Copywriter: Gustaf Bielke
Stylists: Luisa Cruz, Charles Gustafsson
Models: Alexis, Frank, Ella
Hair and make up: Jasmine Lundmark
Retouch: Mirelle Becker, Lisa Blomberg
Social media editor: Paria Mohammadi

A selection of TikToks created to highlight the drop with a more social first approach for the organic channels.