Klara Kovac

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Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.


The Sale Monsters

For the Black Friday sale deals in 2024, we created a monster for each deal. One sparkling monster for the party deal, a fluffy monster for the winterwear deal and a tulle monster for the Black Friday sale. This campaign was launched on the Weekday organic social channels.

Art direction: Klara Kovac
Social media editor: Paria Mohammadi
Stylists: Charles Gustafsson & Matilda Åberg