Klara Kovac

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Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.

Night Creature/Dream Catcher  – a  2 part campaign

A campaign for the Weekday party collection launched in two parts showing two scenes from a night: on the way to the party and the early morning when you’ve lost track of time but are still enjoying the night.

Follow the beat, dance in the shadows.

Art director: Klara Kovac
Photographer: Kira Blaker
Models: Axel, Ebony, Alice, Baek
Stylist: Luisa Cruz, Charles Gustafsson
Hair and make up: Angelica Beckman

Video filmed for both parts of the campaign to be displayed in the Weekday stores and on paid media.

Short videos created for the Weekday organic social channels.