Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.
Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.
Being responsible for the e-commerce shoots for the women's collection, I work closely with the stylists and art buyers before the shoot to ensure we capture the look of the slightly awkward but confident Weekday girl. For hair and make up, I decided on a messy and natural look – like she styled her hair the day before but then slept on it.
On set I direct the models toghether with the photographer and then work closely with the retouch team in post-production to make sure the products are presented in the best way possible.
Photographers: Ninja Hannah, Maksym Rovenko, Ellen Nykvist, Tomas Jansson
Hair & make: Angelica Beckman, Jasmine Lundmark
Art buyers: Oskar Forssblad, Clara Älfvåg
Stylists: Amie Chorr, Charles Gustafsson, Johanna Falkenby