Klara Kovac

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Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.

Denim guide 2024

A denim guide created for the Weekday stores and digital channels to introduce the new fits and washes to the customers.
Art director: Klara Kovac
Photographer: Nemo Hinders
Models: Abderrazak, Thea, Gilda, Aksel, Alice
Stylist: Luisa Cruz & Charles Gustafsson
Hair & make up: Jasmine Lundmark
Hair & make up assistant: Adam Nilsson
Graphic designer: Hannah Green Youngblood
Social media editor: Paria Mohammadi

A series of videos showing the different fits were created for the stores to help guide the customer, inspirational videos were combined with more educational ones.Signs created for the stores, so that the customer could easily compare the different fits.
Paid ads showing the different fits and washes.Images for the Weekday website to help guide the customers to the fits they prefer.Videos for organic social channels to educate and inspire the customer about the Weekday jeans.