Klara Kovac

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Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.

Denim Guide 2023

A guide created for all the Weekday channels and stores to help the customer find their favorite fit. Art director: Klara Kovac
Photographer: Fredrik Andersson
Photographer social organics: Shahin Alipour
Video editor: Nemo Hinders
Models: Jin, Gilda, Isabelle, Minoo & Evans
Stylist: Luisa Cruz, Charles Gustafsson
Hair and make up: Angelica Beckman, Jasmine Lundmark, Lovisa LunneborgImages showing the different fits on the dedicated landing pages on the Weekday website.Paid ads showing the trends and bestselling fits.Selection of videos created for the organic channels to explain and help the customer choose between the different fits, while also inspiring them to try some of the new ones.Videos created to be displayed in the denim section of each store to inspire and informa the customers about the different fits.Instagram Q&A when we replied to all questions about the jeans.