Klara Kovac

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Art director and designer with a focus on fashion. Currently based in Stockholm, Sweden.


A Love Letter to Denim

For the Weekday Spring 2024 denim drop we wanted to celebrate our love for jeans. Trends come and go in life, but denim remains. We wanted to inspire people to take their relationship with denim to the next level through bold washes, styles and details.
Art direction: Klara Kovac
Photographer: Matilda Engström
Stylists: Luisa Cruz, Charles Gustafsson
Models: Agnes, Pascal
Hair and make up: Angelica Beckman, Jasmine Ärnström